Website redesign on Adobe XD

ACRES is a wildlife protection organization. In this project, I was tasked with redesigning the current ACRES website on Adobe XD. The pages designed followed a user persona, in this case an animal lover who is interested in volunteering with ACRES

This section showcases the user persona. This section influences the key pages I would be redesigning which in this case are the, homepage, gallery page and the volunteering page. I also had to craft a suitable advertisement to reach out and redirect the user to the website, for this I chose X (Twitter), based on the research done on the target user.

I then started to design the key pages, homepage, gallery, volunteering, placeholder page and also designed the X advertisement. I decided to go for a darker green and black theme to fit more of the serious look as well as the nature theme.