Usability Testing

In this assignment, I had to create a usability evaluation plan to figure out key usability issues on the madedifferent.co website.

Firstly, I went through the madedifferent.co website and identified the key user processes and picked 4 that I felt were the most important ones. I also justified why I chose those 4 processes which are, logging into the website, Using the category function, finding jewelry size and checking out the items.

I then stated my test goals and also crafted a user profile of the test participants. This is based on the user profile of the general type of users that would use the madedifferent.co website

I decided to go for the remote moderated usability testing method which will require the test participant to be on a zoom call with me while sharing the screen. I then added the length of test session which is influenced by how long the user should spend on each task and my moderator script

I stated what data I would be collecting in the test and also created usability scenarios that linked each test goal and gave a realistic sequence for the test participant to follow. In this case, the scenario is centered on buying a gift, where the user would have to log in, find the right sizing for a bracelet, find a bracelet using the category function and lastly go through the checkout process with the selected bracelet. I also stated the desired answer path for each task

Lastly, I crafted questions that will be asked after each task is done as well as after the whole test

After the test plan, I created a script for the moderator (me). This script will serve as a guide for me while conducting the testing session. I made sure the script asks the participant to think aloud as they go through each task.

This is a script made for the participant to refer to if they feel stuck, in this the participant can see the different test scenarios and what they would have to do.

Lastly, I conducted pilot testing using my test plan, moderator script and participant script. I then further refined my test plans and scripts based on the pilot testing to ensure that they are clear enough to be used in the real user testing.